Speaking has to be one of the best marketing tools for your business
I am really lucky, my networking doesn’t financially cost me that much to do when I am being asked to speak at an event, about the benefits of public speaking and how to get past the nerves and anxiety it can cause. My networking is FREE, well, that’s not entirely true, I am a paid-up member of a couple of networking organisations which I attend on a regular basis, but I have to tell you, one of the perks of being able to deliver a talk is that you get invited to networking events you otherwise may never attend.
When you network, trying to connect with those people who may need what you have to offer can be like looking for a needle in a hay stack, it’s chance, it’s luck and time consuming too. The wonderful thing that happens when you are the speaker at a network meeting is that people know straight away whether they are in need of your service/products and they gravitate towards you. YOU become magnetic. Of course in order to achieve this you require to have skill as a speaker, confidence, presence, volume, and the ability to deliver some worthwhile content that is of value to the audience.
Speaking has to be one of the best marketing tools for your business and being able to speak is something all entrepreneurs, CEO’s, Directors and Managers, need to do well in order to grow their business Do I hear you saying, “Not me, I never speak on stage”? Now, think again! You use speaking skills in your everyday business communications and the better you are at it, the more successful you will be in business.
You might be saying to yourself that you don’t need it, even though you know it’s great for business. You might be avoiding it because it’s high on the list of things that you fear the most. If that is the case public speaking can be very stressful for you. You are not alone, 75% of people suffer from speaking anxiety. Let’s face it, whether you are speaking to just one person or to thousands, this is a great opportunity and is key for you to growing your business.
When do you use your speaking skills?
- Leading a meeting
- Pitching your services or product
- Meeting potential new customers
- Marketing campaigns
- Social settings
It’s pretty obvious that the more persuasive you can be with your speaking, the more positive the outcome. Brian Tracy, a world-renowned business coach has stated, “Your ability to communicate with others will account for fully 85% of your success in your business and in your life.” Wow – that’s a huge figure, so let’s look at this in more detail.
How Can Public Speaking Grow Your Business?
- You will inspire others
- Your brand and business will become more personal
- Boost your credibility
- Expand your network
- Expand awareness of your brand to the market
- Demonstrate and share your expertise
It’s important to share your ideas with clarity and feeling, which ultimately will be more engaging to those listening to you. As you develop your speaking skills, you will naturally become more confident and you will feel more comfortable talking about your company.
What To Do Next?
If becoming more confident and developing your speaking skills is on your “To Do” list for 2019, visit my events page. There are various workshops there to get you started. Or call Aly Harrold on 07909 765348 or email [email protected] Aly is a multi-award winning speaking coach who offers 1 to 1 coaching and runs courses on public speaking in Kent and London.